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CELEBRATE FATHER'S DAY WITH BONOBOS.COM

“He didn’t tell me how to live; he lived, and let me watch him do it.”

- Clarence Budington Kelland

With Father’s Day just round the corner, every kid is trying to make ‘daddy’ feel extra special. There are a million synonyms to the word father. For me its ‘Baba’, for somebody else it might be ‘Papa’ or ‘Daddy’. Whatever you may call him, he is your wall, a figure you draw courage from. A figure who is your shield from the world outside. I remember my Baba (Dad) telling me, “I will feel, I have made a mark in the lives I have touched when my grandkids remember me as a good man.” That was all that he wanted out of life at the end. To be remembered as a good man. I was astounded by the simplicity of the words which held so much depth at the same point of time. I have learned life lessons at his knee and still I feel I have so much more to learn.

On this special day dedicated to all the fathers around the world, I thought of that thing which I guess most of our fathers are bad at – Shopping for themselves. He is our natural bank but always forgets to shop for himself. Holding on to that thought, I surfed the internet and came across this amazing site called http://www.bonobos.com/.I will give you a little introduction about Bonobos before I futher delve into their awesome collection.

Bonobos is a clothing brand focused on delivering great fit, high energy, and superb customer experience. Launched in 2007 on the Internet with its signature line of better-fitting men’s pants, Bonobos is now the largest apparel brand ever built on the web in the United States. In 2011 Bonobos extended offline, launching Bonobos Guideshops, e-commerce showrooms that deliver personalized, one-to-one service to those wanting to experience the brand in-person. In 2012, Bonobos expanded its distribution partnering with Nordstrom, bringing Bonobos apparel into select doors nationwide and to Nordstrom.com. Across channels, Bonobos is focused on delivering a well-targeted brand promise: world-class fit, an innovative shopping experience and an energetic brand spirit. Bonobos was named “One of America’s Hottest Brands” by Advertising Age, “Best Men’s Pants” by New York Magazine, one of Inc. Magazine’s “20 Awesome Facebook Pages” and was awarded Crain’s “Best Places to Work in New York City”.

They have this Father’s Day gift guide section which already has ensembles made. It certainly helps you a lot because it covers all the basics and makes life much simpler. Other than that what made me love this site is the collection they have (too bad, it does not ship to India) I feel in love with their collection of Dress Shirts and Summer Suits. The colors and prints is what made me fall in love with the collection. It caters to a large segment of men and can definitely made you look sleek and fashionable. The suit collection is to to die for. Whenever we think about suits the first thing that comes to our mind is black or grey but their suit collection will definitely open your eyes to a broader spectrum. Do check out their site. Its great and a very refreshing change from what we generally see.

Much Love

Archita

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